The Hobson and Holtz Report – Podcast #444: April 30, 2009

Content summary: Win a free ticket to Somesso London 09 in the FIR Listener Contest; FIR Interview with Jeremiah Owyang of Forrester Research coming; FIR Listener Survey closes tomorrow May 1; welcome to the world, Cassie Sophia York!; Eric Schwartzman interviews CC Chapman on how brands can leverage Facebook; the Media Monitoring Minute with CustomScoop; News That Fits: communication with social media and swine flu (or is that H1N1?), the Twitter abandon rate, the world’s best headlines are on BBC…

Swine flu not to be sneezed at

In an Audioboo I recorded last night commenting about developments over the outbreak of swine flu in Mexico, I said that what’s happening – the seemingly-unstoppable spread of the virus and the increasing concern from the World Health Organization as evidenced by its elevated threat level – gives me a growing sense of unease. It seems to me that the greatest risk of catching the virus and subsequently spreading it is poor personal hygiene habits more than anything else. That’s…

2 hours only: Somesso tickets 50% discount

A real deal, says Somesso. STOP PRESS Because it’s a sunny day, and we’re feeling generous, we’ve decided to have some fun. So some time between now and Friday, we will be offering a 50% DISCOUNT on tickets to Somesso London 2009 – for two hours only. We’re not going to tell you when, just yet though. When the time comes, we’ll announce it through our Twitter account @somesso. So pass this on, follow twitter.com/somesso, and keep your eyes peeled!…

Outlook 2007 steroid fix with SP2

If you use Outlook 2007 on a Windows computer to manage your email, calendar and more, you’ll definitely want to get hold of the Microsoft Office 2007 Service Pack 2, released yesterday. It’s a major update to the Office suite – which comprises productivity apps like Word, PowerPoint, Excel and others – and it’s worth reviewing exactly what’s new, updated and fixed by SP2 in each of those apps. The element that’s of most interest to me at the moment…

Cluetrain #9: Trust is the key

Updated on August 2, 2013 Ten years ago, in April 1999, The Cluetrain Manifesto was published. This seminal work introduced 95 separate theses based on the concept that “markets are conversations.” Pretty radical stuff for many people in many companies to think about at the time. I remember reading Cluetrain for the first time in 2001, not really agreeing with much of what I read beyond the broad concept that markets are indeed conversations, although very willing to be persuaded…

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