Content summary: Win a free ticket to Somesso London 09 in the FIR Listener Contest; FIR Interview with Jeremiah Owyang of Forrester Research coming; FIR Listener Survey closes tomorrow May 1; welcome to the world, Cassie Sophia York!; Eric Schwartzman interviews CC Chapman on how brands can leverage Facebook; the Media Monitoring Minute with CustomScoop; News That Fits: communication with social media and swine flu (or is that H1N1?), the Twitter abandon rate, the world's best headlines are on … [Read more...] about The Hobson and Holtz Report – Podcast #444: April 30, 2009
Archives for April 2009
Swine flu not to be sneezed at
In an Audioboo I recorded last night commenting about developments over the outbreak of swine flu in Mexico, I said that what’s happening – the seemingly-unstoppable spread of the virus and the increasing concern from the World Health Organization as evidenced by its elevated threat level – gives me a growing sense of unease. It seems to me that the greatest risk of catching the virus and subsequently spreading it is poor personal hygiene habits more than anything else. That’s now the … [Read more...] about Swine flu not to be sneezed at
2 hours only: Somesso tickets 50% discount
A real deal, says Somesso. STOP PRESS Because it’s a sunny day, and we’re feeling generous, we’ve decided to have some fun. So some time between now and Friday, we will be offering a 50% DISCOUNT on tickets to Somesso London 2009 - for two hours only. We’re not going to tell you when, just yet though. When the time comes, we’ll announce it through our Twitter account @somesso. So pass this on, follow twitter.com/somesso, and keep your eyes peeled! 50% off Somesso tickets, … [Read more...] about 2 hours only: Somesso tickets 50% discount
Outlook 2007 steroid fix with SP2
If you use Outlook 2007 on a Windows computer to manage your email, calendar and more, you’ll definitely want to get hold of the Microsoft Office 2007 Service Pack 2, released yesterday. It’s a major update to the Office suite – which comprises productivity apps like Word, PowerPoint, Excel and others – and it’s worth reviewing exactly what’s new, updated and fixed by SP2 in each of those apps. The element that’s of most interest to me at the moment is what SP2 does to Outlook … [Read more...] about Outlook 2007 steroid fix with SP2
Cluetrain #9: Trust is the key
Ten years ago, in April 1999, The Cluetrain Manifesto was published. This seminal work introduced 95 separate theses based on the concept that "markets are conversations." Pretty radical stuff for many people in many companies to think about at the time. I remember reading Cluetrain for the first time in 2001, not really agreeing with much of what I read beyond the broad concept that markets are indeed conversations, although very willing to be persuaded on new perspectives. So ten … [Read more...] about Cluetrain #9: Trust is the key
Nice concept, Phorm, pity about the execution
An organization often in the news here in the UK is Phorm, the US-registered company behind some controversial experiments to measure people’s behaviours when they’re online through behavioural targeting. The latest move by Phorm in an escalating battle to win over opinions is an interesting one – set up a website with a catchy name where you can explain your position on all the issues you want. This lets you directly address your critics and what you see as misleading, even incorrect, … [Read more...] about Nice concept, Phorm, pity about the execution
The Hobson and Holtz Report – Podcast #443: April 27, 2009
Content summary: FIR Live #13 posted; FIR Listener Survey closes May 1; announcing the winner of the FIR Listener Contest to win free entry to Next09 Hamburg: Norbert Mayer-Wittmann; Michael Netzley reports from Singapore on Rebecca MacKinnon and her chat with Anti-CNN.com; the Media Monitoring Minute with CustomScoop; announcing a new FIR Listener Contest: win free entry to Somesso London 09; News That Fits: public turning to social media in emergencies, survey claims 'one in ten women read … [Read more...] about The Hobson and Holtz Report – Podcast #443: April 27, 2009
Audioboo beyond the iPhone
One of the hottest apps for the iPhone is Audioboo, a free services that lets you record up to five minutes of audio on your iPhone and then publish the recording to the web. It’s audio blogging made easy. I’ve been using it since it launched in March and love it for its simplicity and ease of use – just load the app in your iPhone, touch ‘record’ then ‘start’ and you’re away. If you don’t have an iPhone (or iPod Touch, with wifi connectivity), Audioboo has been out of reach … [Read more...] about Audioboo beyond the iPhone