FIR Cut: Gartner report on newspapers and social media

Overflow from FIR #434 on March 26, 2009.

  • A report from Gartner Research suggests newspaper publishers haven’t leveraged social media in such a way that papers’ biggest fans are able to serve as brand ambassadors. You can’t tweet an article directly from the newspaper’s website, for instance. It’s easy to substitute “companies” and “businesses” for “newspaper publishers” when reading the report.

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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