With a title like this on the Europa website, thereâ€™s little doubting where Viviane Reding, the European Unionâ€™s Commissioner for Information Society and Media, stands on the thorny topic of forcing mobile operators to reduce the costs for mobile phone customers when using their phones in other EU countries and not on their home networks, known as roaming.
I want all Europeans to be able to switch their phone operator â€“ whether mobile or fixed â€“ within one single day, as it is already the case in Ireland and in Malta.
And it looks as though we could actually see lower costs for roaming within the EU, embracing voice, text (SMS) and data, if Redingâ€™s proposals are approved by the member states and the European Parliament.
Reding wants this to be in place across the EU from July 1. Thatâ€™s a huge hurdle, I reckon, but itâ€™s good news all the same.
If you donâ€™t want to wait, there are other options including MAXRoam which Iâ€™ve tried and it can be a big money-saver.
Either way, more disruption in the mobile communication market is coming. Has to be good news from the customer perspective.