Social media and B2B marketing

Last month, I spoke about social media and public relations at an event organized in London by B2B Marketing magazine.

That event attracted well over 100 people, all wanting to know more about social media in the B2B marketing context.

Video producer Broadview shot a lot of video during the conference and interviewed most of the speakers including Steve Lamb of Microsoft UK, Andreas Schneble of Sun Microsystems, Charles Wells of Kinship Networking, and me, Neville Hobson.

Here it is, just under 5 minutes of commentary and opinion on social media and B2B marketing.

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Communication Leader, Social Media Leader, Consultant, Digital Change Agent, Speaker with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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