This feature is going to be very useful for anyone writing anything that references a BBC News report where including an available video adds something to your story.
So if Iâ€™d been writing a post about the video games BAFTAs last week, embedding the video you see above would have let you actually see what Iâ€™m talking about, not relying only on the words I would write which might have included a link youâ€™d have to click on to go and see the video on the BBC website.
Itâ€™s worth taking a look at the terms and conditions for embedding, especially â€œ2. Use of BBC Applicationâ€ which contains interesting wording like this:
[â€¦] The BBC Application may not be used for corporate or professional purposes (e.g. professional, commercial or marketing led blogs).
Hmm, â€˜marketing led blogs.â€™ Wonder what that actually means as itâ€™s not clearly defined. And â€˜professional,â€™ too. I think my blog largely has a â€˜professionalâ€™ purpose: does that mean I shouldnâ€™t be embedding the above video or any other from the BBC website?
If you canâ€™t see a video above, thatâ€™s likely because youâ€™re outside the UK and the video might have restrictive rights. And I guess if you are outside the UK, you wouldnâ€™t see an â€˜Embedâ€™ option in the â€˜Shareâ€™ button on any video you could see (so you wouldn’t be able to embed one).
Thatâ€™s certainly restrictive. Maybe itâ€™s all one step at a time: first there were only links to video, now thereâ€™s selective embedding, so who knows if and when such restrictions may diminish.
An undated page on the BBC site has information about embedding. For a look at some thinking about what the BBCâ€™s doing with making embedding available, read John Oâ€™Donovanâ€™s post on the BBC Internet Blog last week.