That segment didnâ€
So if you want to listen to some thoughts about these events while those thoughts were still fresh, listen right here with the embedded player, above, or download the MP3 file (4.5Mb, 9:53).
Time stamps for the content:
- 0:00 â€“ Social Media Influence on March 3
- 4:03 â€“ B2B Marketing on Social Media on March 4
- 7:50 â€“ The Motor Industry Public Affairs Association (MIPAA) on social media on March 6
At the Social Media Influence event on Tuesday, I took part in a panel discussion nicely entitled â€œManaging Your Message and Your Reputation in the split-second age of Twitter.â€ So far, Iâ€
Ian mentions something in his post that is worth repeating â€“ the wifi and cellular connectivity at the venue were simply awful. The wifi was next to useless and my O2 iPhone cellular connection simply didnâ€
I recall a similar awful experience at last yearâ€
The photo above of Steve Lamb of Microsoft UK with his skate board (ask him about that!) speaking at the B2B Marketing conference on Wednesday illustrates pretty well a major point about authenticity and being genuine, something I believe is key to the effective use of social media in the overall communication mix.
During this event, lots of video was shot by Broadview which has culminated in a rather good B2B Marketing WebTV programme showcasing the event. The speakers including me are interviewed as well.
Given that I recorded my audio commentary on Thursday evening, I hadnâ€
No video of that (yet: keep an eye on Simply-Communicate.com) but lots of Twitter chat on the hashtag #mipaasm09. Mostly me twittering (even though a good half of the people present said they use Twitter) which I find very useful as an aide memoire for what I saw as the hot topics at the event.
My overall conclusion from these three events last week:
- Everywhere you go, people are trying to figure out where social media fits into the <add your word here> mix.
- Talk about Twitter (as opposed to talking on Twitter) permeated nearly every discussion at every event.
- Everyone I spoke to at each event wants to understand it all.
A broadly similar theme for both (social media, changes in society, what it means and how to engage) with a specific auto industry focus in the MIPAA one with examples of who in the industry is doing what with social media.
Comments and suggestions most welcome on those presentations.