FIR Interview: Wendy Arnott and Steven Green on The Hive at TD Bank

In this FIR Interview, Shel Holtz talks with Wendy Arnott and Steven Green on how The Hive breathed life into a customer service initiative among employees at TD Bank Financial Group in Canada.

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About our Conversation Partners

wendyarnott At TDBFG, Wendy Arnott leads internal and external communication for both TD Canada Trust, TD’s Canadian Retail Bank which has 10 million customers, 1,100 branches across the country, and more than 35,000 employees; and for TD Wealth Management, an organization of more than 5,000 employees providing Financial Advisory and Discount Brokerage services to more than 1 million customers in Canada and the USA. Wendy has been with TD for five years. In her 25 year career she has held several senior communication positions including being a principal in Mercer’s Toronto Communication Practice. Wendy is accredited with IABC and has a BA in Political Science. She lives in Mississauga, Ontario with her husband, 15 year-old son and 11 year-old daughter.

stevengreen Steven Green is the founder of PollStream Inc., a leading provider of interactive engagement and community building solutions. Steven built PollStream with the intention of helping global companies to engage their customers and employees in measurable and meaningful two-way dialogue. Steven has become a valuable resource to key decision makers as they explore the growing field of online dialogue and social media. With an impressive roster of clients, such as The US Navy, TD Bank, eBay, and Best Buy, Mr. Green continues to grow PollStream’s reputation as an innovator of online solutions designed to segment, engage and inform. Steven has a BA from McGill University in Montreal and a Social Work degree from York University in Toronto.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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