The British mediaâ€™s continuing love affair with Twitter has taken a huge leap into the mainstream with â€œTwitter Crazy,â€ an easy-to-understand guide to getting into microblogging published in todayâ€™s Telegraph Weekend, the lifestyle supplement in The Daily Telegraph on Saturdays.
Written by freelance writer Lucy Atkins (whoâ€™s on Twitter, natch), the guide â€“ which takes up two pages in the broadsheet paper â€“ is a good and well-written introduction to a social phenomenon that should be simple to grasp by almost anyone, certainly the typical Telegraph reader.
You know something has gone mainstream when a detailed how-to feature about it appears in a publication that also flags up one about New Age toddlers saluting the sun and another on how to make marmalade.
The Twitter guide in todayâ€™s printed newspaper â€“ on sale in newsstands up and down the country and in many others â€“ is the same content written by Atkins and published in the Telegraph online a couple of days ago.
So if you didnâ€™t buy todayâ€™s Telegraph newspaper, you can get at all the content online in the main feature:
And the sidebars:
In fact, the Telegraph has a huge range of content about Twitter. All you need to know is there.
If youâ€™re already on Twitter, brace yourself for more waves of followers.
And just look at that huge Twitter logo on the front page of the Telegraph Weekend. If I were in charge of PR for Twitter, Iâ€™d be a happy man!