The Telegraph is Twitter crazy

The British media’s continuing love affair with Twitter has taken a huge leap into the mainstream with “Twitter Crazy,” an easy-to-understand guide to getting into microblogging published in today’s Telegraph Weekend, the lifestyle supplement in The Daily Telegraph on Saturdays.


Written by freelance writer Lucy Atkins (who’s on Twitter, natch), the guide – which takes up two pages in the broadsheet paper – is a good and well-written introduction to a social phenomenon that should be simple to grasp by almost anyone, certainly the typical Telegraph reader.

You know something has gone mainstream when a detailed how-to feature about it appears in a publication that also flags up one about New Age toddlers saluting the sun and another on how to make marmalade.

The Twitter guide in today’s printed newspaper – on sale in newsstands up and down the country and in many others – is the same content written by Atkins and published in the Telegraph online a couple of days ago.

So if you didn’t buy today’s Telegraph newspaper, you can get at all the content online in the main feature:

And the sidebars:

In fact, the Telegraph has a huge range of content about Twitter. All you need to know is there.

If you’re already on Twitter, brace yourself for more waves of followers.

And just look at that huge Twitter logo on the front page of the Telegraph Weekend. If I were in charge of PR for Twitter, I’d be a happy man!

[Extra: my photos of the Telegraph Weekend Twitter feature on Flickr.]

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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