Truth and consequences about trust
On the basis that a picture is worth a thousand words, the chart below speaks loudly and clearly about the decline in trust in businesses that’s practically uniform in almost all the 20 countries included in the Edelman 2009 Trust Barometer survey of trust and credibility in business and government, published yesterday. It illustrates the answer by those surveyed to this simple questions: Thinking about everything you have read, seen, or heard about business in the last year, in general,…