Iâ€™m watching with great interest some of the social media communication Dan Light is involved with as part of the marketing for Watchmen, a movie about American superheroes based on a DC Comics series, due out in the UK on March 6.
Quite a bit of â€˜coming soonâ€™ to pique your interest. Wonder whatâ€™s planned for the iPhone.
It also looks like there could be a special screening of the movie in London specifically for bloggers, similar to what Dan organized around the movie 300 in 2007. So far, around 50 people have signed up with expressions of interest. That would certainly increase the viral nature of communication about the movie. I hope it does happen.
So a marketing and PR campaign to watch. And nice work, Dan, in the coverage youâ€™re getting, eg, this feature in The Industry Standard.