Jack O’Dwyer is widely recognized as a voice of influence in, and a critic of, the public relations profession in the United States as well as an observer and journalist focused on the profession.
In this wide-ranging FIR Interview, co-hosts Neville Hobson and Shel Holtz engage in conversation with Jack O’Dwyer, addressing topics as diverse as a definition of public relations, the current state of PR, changes in PR and journalism, the role of associations such as PRSA and IABC, and more.
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About our Conversation Partner
While writing for the Trib, he started the O’Dwyer newsletter in 1968. The monthly magazine followed in 1986 and the website came in 1998. Since 1970, his company has produced the annual O’Dwyer’s Directory of PR Firms, currently listing about 2,000 firms. Odwyer’s also publishes the PR Buyers Guide each January as part of the magazine, listing about 1,000 PR services in 57 categories.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
It’s always great to hear Jack. He is the Dean of PR industry media and always has a lot of interesting things to say about our profession. Thanks for sharing this wonderful interview.
Best,
Daniel Durazo
http://danieldurazo.com