Answering two questions

crystalball A friend asked me two questions yesterday, about business communication-related issues in the coming year. Both came in direct messages via Twitter.

Apart from everything else Twitter is, it’s also a tool that keeps you refreshingly focused on brevity and conciseness in your dialogue.

No wordy predictions, no long-winded missives, just an encapsulation of thought in 140 characters or less.

First question:

What do you think you’ll be talking as 2009 wears on? Key trends in the UK generally…


Q1: squeezing value from tighter budgets and how social media can help do that, focus on building SM into trad PR practice.

Second question:

What do you think the positives will be this year, even in a time of upheaval and challenging circumstances.


Q2: greater awareness by senior comm execs of the golden opp to take the lead in org as relationship builders.

I’ll boil it down further into the two points that I think will be the keys ones for communicators in 2009:

  1. Budgets
  2. Relationships

Make sense?

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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