Virgin exuberance

This ad spot for airline Virgin Atlantic is currently running on TV in the UK:

It’s one of the best ads I’ve seen for a long time, one that grabs your attention and keeps it. Once you start watching, you’re hooked. Those 80s icons! Just see how many you can spot, from mobile phones to fashion to brand names. And with Relax, one of the greatest music tracks from the 80s.

The ad – titled “Still red hot,” recreating the airline’s launch in 1984 – is part of a £6 million campaign to celebrate Virgin Atlantic’s 25 years in business. BrandRepublic has the details.

(Via Jazamatazz.)

Related: another great TV ad, from Virgin Media promoting their new 50 megabit broadband internet service. Samuel Jackson fronts the “Mother of all broadband” campaign.

If more companies come up with imaginative, exuberant TV ads like these, it might get me watching more TV.

At the very least, I’d be less likely to skip or fast-forward through the ads.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Jaz Cummins

    Thanks for the hat tip Neville.

    Good point Chris, considering the attention it's got, I'm surprised it wasn't shared with social media people more. I'm increasingly posting good ads on my blog that I'd never catch on TV.

    Fab ad though, would definitely watch more TV if the ads were all like this!

  2. Chris Reed

    It is a great ad – but I can't understand why it wasn't sold in to social media types pre-launch?! or why there's no shareablity on it at all. Given how obvious it is that it would resonate with "people of a certain age" (like me) – it's bound to get passed on.

    But they could have made it much easier to do so…(sorry, one trick pony, as I'd posted on this point myself), but it does surprise me that a company like Virgin would appear to go so far as to put it on a microsite, PR it to trade media, but not send shareable clips/background/content to social media people. I think they've missed a real trick here.

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