FIR Interview: Bob Pearson, VP Communities and Conversations at Dell

One of the pioneers in using social media to engage with customers and others is global technology firm Dell. During the past few years, Dell has been lauded for its transparency and engagement in how its social media channels like Direct2Dell and IdeaStorm have provided avenues for customers to engage directly with individuals within Dell which has also helped transform the company’s image and reputation in customer service.

Late last month, SmallBusinessAdvice.tv was launched in the UK by Dell in conjunction with Intel and the British Chambers of Commerce. This new web TV channel is designed to address the needs of small businesses in the UK by offering expert commentary and advice to business owners in areas like accounting, financing, marketing, HR and technology.

In this FIR Interview, Bob Pearson, Dell’s VP Communities and Conversations, explains some of his thinking behind the new web TV channel and discusses what may be behind the rise in blogging by small businesses, Dell’s two billion customer interactions each year, Dell’s use of Facebook, Twitter and other aspects of social media, and offers a useful tip to every small business owner.

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About our Conversation Partner

Bob Pearson serves as vice president of communities and conversations for Dell.  As a member of Dell’s  Communications team, he is responsible for digital media activities, ranging from customer resolution to management of IdeaStorm, Direct2Dell, StudioDell and other digital initiatives.

Before joining Dell, Mr. Pearson worked for Novartis Pharmaceuticals as Head of Global Corporate Communications and as Head of Global Pharma Communications, where he served on the Pharma Executive Committee.  Prior to Novartis, Bob was President of The Americas for GCI and was responsible for creating and building the firm’s global healthcare practice.  He was previously Vice President of Global Public Affairs & Media Relations at Rhone-Poulenc Rorer (now Sanofi Aventis) and worked at CIBA-Geigy in both communications and field sales.  He has more than 20 years experience in executive corporate communications and public relations.

Mr. Pearson graduated from the University of North Carolina at Greensboro with a degree in communications and completed his MBA at Fairleigh Dickinson University.  He has served on the boards of Cancer Care and The Huntington’s Disease Society of America and currently serves on the boards of The Dell Foundation and The Association for Multiple Impaired and Blind.  Bob is also a member of the executive committee of Dell’s Political Action Committee and he serves as the Vice-Chair of the Emerging Technology Committee for the State of Texas.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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