Iâ€™ve known Guillaume since 2004, one of my earliest connections from mutual interests founded largely on blogging.
So seeing Guillaume again in Barcelona was terrific. And catching up with him about his role with Ferrero as their New Media Manager was just great.
A major improvement in appearance, visual brand identity for the company and its different products, as well as a much better interactive experience for visitors, all wrapped up in a modern and highly attractive presentation.
Just compare the new look to the old one to see the difference.
The new website is just one of the things Guillaume has been doing regarding social media and communication since he joined Ferrero a year ago. Lots going on behind the scenes, for instance, with internal use of tools like blogs.
Weâ€™d hoped to record a conversation in Barcelona but time was our enemy. So Iâ€™m hoping that weâ€™ll be able to talk on the phone soon and record our conversation for an FIR Interview podcast.