LinkedIn, the business social network, has surged to 30 million profiles, most of them for business people with titles of director or higher. Still, a lot of people get their LinkedIn accounts, expand their networks, then wonder what to do with it.
Chuck Hester, communications director for email company iContact, is a LinkedIn power user and author of an upcoming book on the social network. In this FIR Interview, Chuck explores the various ways LinkedIn can serve a communicator in his or her work.
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About our Conversation Partner
Chuck Hester is Communications Director at iContact, the industry-leading web-based emarketing communications software. Chuck has over 25 years experience in public relations, marketing and branding. Some of the clients Chuck has worked with include TEAC, Western Digital and the US Department of Defense Technology Transfer Program.
A LinkedIn power connector, Chuck has more than 7700 direct connections. He is a sought-after expert on the subject of using LinkedIn for personal and professional branding, and how to use social media to build business contacts. He is the author of the forthcoming book, Linking In to Pay it Forward: Changing the Value Proposition of Social Media.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)