Web technologist Niall Kennedy has done something very interesting with Twitter â€“ he created TwitterFE.
[â€¦] a fully-functional read-only clone of Twitter.com designed to make your web browser sing. I created the site as an example of web development best practices anyone can integrate into their web presence.
The new web front-end on TwitterFE.com features localized templates, expressive markup, distinct URL structures, integrated site search, geo-distributed dynamic and static servers, and more available features than Twitter.com.
So what does TwitterFE look like? Hereâ€™s my Twitter profile at twitterFE to give you an idea:
If your PC runs a particular different language to English, then you should get TwitterFE delivered in that language depending on which language it is, as Kennedy explains:
[â€¦] I added a localization framework to the Twitter front-end to enable site content delivered in multiple languages. According to Google Trends Twitter’s top regional languages are English, Portuguese, Japanese, Chinese, German, and Spanish speaking regions. I isolated the site’s template strings and translated all key phrases into Spanish. Visitors with an Accept-Language header of es will receive template strings in Spanish.
Thatâ€™s very useful and Iâ€™m sure Spanish speakers and others would find that of value (I know I would).
Kennedyâ€™s post goes into considerable technical detail describing all the things heâ€™s done with TwitterFE.
The primary aspect that struck me â€“ Iâ€™m wearing my communicatorâ€™s hat rather than my tech one â€“ was the display ad in the sidebar you can see in the screenshot above.
Kennedy isnâ€™t suggesting that Twitter will have this, yet it gives a good visual idea of what display advertising delivered by Google within Twitter could look like (or something else, maybe a widget of some type). I could also see small text ads in each tweet, not that any are shown in the screenshot.
So this could be an idea of what a free Twitter could be, with a paid (subscription) Twitter being ad free. Add in all the functionality that Kennedy has created (especially supporting other languages) and you can easily see a potential and compelling Twitter offering on a far more global scale.
Food for though for the guys at Twitter as they think through their business plans.
[â€¦] Our customers sign up and create campaigns which consist of magpie-tweets (i.e. ads). Twitterers allow us to post magpie tweets among their tweets and for them to get paid for it.
Sounds similar (very broadly speaking) to what you might get with Google ads although Magpie seems to me to be a user-generated content idea rather than an algorithm-determined system like Googleâ€™s.
Read Jeremiahâ€™s verdict on Magpie â€“ and some very interesting opinion shared in his postâ€™s comments.
Magpie and Niall Kennedyâ€™s idea just illustrate where things could go with Twitter from a business point of view, whether from Twitter itself or from a third party.
And if all this looks just a bit too serious, check out Steve Lubetkinâ€™s take on what we could possibly expect if in-tweet context advertising doesnâ€™t quite work. :)