FT stays in the pink


The Financial Times is about to re-launch FT.com with a new look and feel, as the screenshot above indicates.

My instinctive reaction to the new look:

  1. A much more attractive layout, making good use of white (er, pink) space
  2. I’d lose the pink background, though, a bit nauseous on the eye.

ft-pink I understand the reasoning why a pink background is important to the FT, as the popup explanation indicates when you hover over the ‘2’ on the sample new page.

Yet, if I were the FT, I’d not do that as I find it simply a distracting element on my screen. There surely must be other design aspects the FT can employ that would keep that visual connection with the print newspaper, much as they already do on the current site, eg, the masthead pink with the page background white.

If you have a view, you can tell the FT’s project team what you think. I did, adding this:

The pink background is visually distracting. I understand why you want to have it (visual connection with the print FT), yet please reconsider: it does little for the reader.

As I’m a subscriber to FT.com, I received a “Dear FT.com reader” email this morning from Lionel Barber, the FT’s editor, about the re-launch:

[…] This is the first step in a series of design changes and functional improvements that will be rolled out across the rest of the site as they become available. These include:

  • expanded coverage of important subjects such as macroeconomics, energy and technology
  • better integration between market data and news, to give context to market movements
  • more opportunities for users to become part of the Financial Times community by contributing to our discussion forums and blogs

Looking forward to seeing how the FT achieves its online goals.

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Graham Stewart

    I agree about the pink background. The existing site gets it just about right with its header and sidebar. One of the things about reading the print edition is that after a while, the pink seems normal. I can’t see this happening on the screen.

    One thing I am looking forward to, though, is improved navigation. The current site is a dog to get around and categories are often anti-intuitive and many of the article urls are worthy of an investment in a course of cryptoanalysis.

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