Content summary: The live call-in episode on BlogTalk Radio. Panel discussion addressed the value public relations professionals bring to startups. The topic was a response to several posts dismissing PR’s worth, suggesting startup CEOs can handle their own public relations (the post by Jason Calacanis served as the focal point of the discussion).
Panelists included Rob Lane, CEO, Overlay TV; Katie Paine, president, K.D. Paine & Partners; Todd Defren, partner, Shift Communications; Sherrilynne Starkie, from Strive Public Relations; and Michael O’Connor Clarke, from ThornleyFallis Public Relations.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
Great podcast. This is a tricky topic. I’d venture to say that many CEO’s can, in fact, handle their own PR. However, sometimes it’s also great to get a different approach to PR. Perhaps there’s a way small startups can integrate both forms. Thanks for sharing this!