Paul Pendergrass, corporate communicator and executive speechwriter, recently joined the New York Times’ DealBook blog to write about PR and communications under the pen name Jack Flack.
In this FIR Interview, Paul discusses the role of writing about his craft, the state of PR, and the impact of new media, among a wide range of other topics.
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About our Conversation Partner
Paul Pendergrass, who writes about business spin as Jack Flack, works as a communications strategist and corporate speechwriter. He applies the perspective of a "working flack" in interpreting the words and actions of prominent companies and the journalists who cover them.
Long fascinated with the hidden game that goes on each day between business and the news media, Pendergrass started one of the first business blogs, Corporate Babble, in 2003-2004, and first began writing as Jack Flack for Conde Nast’s Portfolio.com in 2007.
Before setting up his own independent consultancy in 2002, Pendergrass worked for Coca-Cola in various communications roles in London, Johannesburg and Atlanta, including several years as the principal speechwriter for the legendary Coke chairman Roberto Goizueta. He earned a BA in journalism at the University of Georgia.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)