FIR Interview: Paul Pendergrass, aka Jack Flack, blogger for the New York Times

Paul Pendergrass, corporate communicator and executive speechwriter, recently joined the New York Times’ DealBook blog to write about PR and communications under the pen name Jack Flack.

In this FIR Interview, Paul discusses the role of writing about his craft, the state of PR, and the impact of new media, among a wide range of other topics.

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About our Conversation Partner


Paul Pendergrass, who writes about business spin as Jack Flack, works as a communications strategist and corporate speechwriter. He applies the perspective of a "working flack" in interpreting the words and actions of prominent companies and the journalists who cover them.

Long fascinated with the hidden game that goes on each day between business and the news media, Pendergrass started one of the first business blogs, Corporate Babble, in 2003-2004, and first began writing as Jack Flack for Conde Nast’s in 2007.

Before setting up his own independent consultancy in 2002, Pendergrass worked for Coca-Cola in various communications roles in London, Johannesburg and Atlanta, including several years as the principal speechwriter for the legendary Coke chairman Roberto Goizueta. He earned a BA in journalism at the University of Georgia.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.