This event is not only for tech geeks, though: if youâ€™re involved in organizational communication in any way â€“ whether itâ€™s marketing, PR, internal communication, whatever â€“ youâ€™ll find much at this three-day event thatâ€™s relevant to your role as a communicator.
Whatever your interest in Web 2.0, thereâ€™s something for everyone in Berlin during the next three days.
In addition to the conference, thereâ€™s the expo, a parallel exhibition that showcases the Web 2.0 technologies, tools and services that aim to help organizations drive productivity, customer relationships and sales.
I would have loved to have been there but couldnâ€™t do it. I did have a free ticket â€“ courtesy of the blogger connector programme I took part in â€“ that I offered as a prize in a contest on the FIR podcast.
But even though I wonâ€™t be there myself, I will try to participate via the Crowdvine social network thatâ€™s been set up. Indeed, anyone can register and join this network, so if youâ€™re interested from afar, jump on board.
Thereâ€™s so much happening on so many radars that you canâ€™t really miss anything.