Known as therealbritney, Spearsâ€™ presence on the micro-blogging service is the front end, as it were, of â€œbrand Spears,â€ run as it seems to be by her marketers as her Twitter bio indicates:
Yes! This is the real Britney Spears! We’ve got updates from her team, her website and yes, even Britney herself!
I donâ€™t know any other celebrities who use Twitter â€“ which must show my disconnect with popular culture as surely there are loads on Twitter â€“ but imagine the possibilities for Twitter if more follow Spearsâ€™ example.
As summed up by Michael Arrington:
This is solid gold for Twitter. A few more of these and it will be hard to argue that it isnâ€™t going mainstream.