Twitter mainstream

Quite a bit of commentary in the blogosphere and twittersphere greeted the news that pop icon Britney Spears now has a Twitter account (actually started on October 10).

Known as therealbritney, Spears’ presence on the micro-blogging service is the front end, as it were, of “brand Spears,” run as it seems to be by her marketers as her Twitter bio indicates:

Yes! This is the real Britney Spears! We’ve got updates from her team, her website and yes, even Britney herself!

I don’t know any other celebrities who use Twitter – which must show my disconnect with popular culture as surely there are loads on Twitter – but imagine the possibilities for Twitter if more follow Spears’ example.

As summed up by Michael Arrington:

This is solid gold for Twitter. A few more of these and it will be hard to argue that it isn’t going mainstream.

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