FIR Interview: Dave Armon with Jim Fong on PR Newswire Study

PR Newswire recently released the results of a study conducted by Diagnostics Plus that determined that the wire service’s press releases are used by journalists as a source for an article more than its competitors.

The release of the results through social media channels ignited considerable discussion, which is addressed in this FIR Interview with PR Newswire President Dave Armon and Diagnostics Plus President Jim Fong.

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About our Conversation Partners

davearmon Dave Armon is the President of PR Newswire. A former reporter for United Press International and account manager for the Saatchi & Saatchi-owned PR agency Rumrill-Hoyt, Dave joined PR Newswire in 1989 as Cleveland bureau manager and has held a variety of senior management roles in the organization. He was instrumental in PR Newswire’s acquisition of Chicago’s PR News Service, ProfNet, eWatch, US Newswire and Hispanic PR Wire.

A native of Rochester, NY, Dave earned a degree in journalism from Utica College of Syracuse University. He blogs daily on PR Newswire’s intranet and Tweets at

jimfong Jim Fong is President of Diagnostics Plus, a market research and consulting company located in State College, Pennsylvania.  Diagnostics Plus has been in operation since 1987 and employs twenty research professionals. Jim is a research veteran, having conducted market research and planning studies for a wide variety of clients over the past two decades. Prior to joining Diagnostics Plus in 2005, he served as Director of Marketing Research and Planning at Penn State University. In addition to his role at Diagnostics Plus, Jim also teaches graduate and undergraduate courses online at Penn State and Duquesne University.

Prior to joining Diagnostics Plus and Penn State, Jim served as president of a New England-based market research firm, director of research for a marketing and advertising firm, and director of analysis for a top twenty international research firm. He earned a BS in mathematics, MS in statistics, and an MBA from the University of Vermont. He resides in State College, Pennsylvania, with his wife, three children and two dogs.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.