One of the first books to appear on this subject is Enterprise 2.0: How Social Software Will Change the Future of Work, by Niall Cook of Hill & Knowlton, the global PR agency.
In this FIR Interview, Niall provides an overview of the book and explores some of the issues arising from integrating social media into an organization.
Niall has arranged a 20% discount code on the book for FIR listeners. Visit the Enterprise 2.0 site and use the discount code G8AQL20.
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About our Conversation Partner
Prior to joining Hill & Knowlton, he held positions at the online currency beenz.com, Answerthink Consulting Group, UBS and Reed Elsevier. He hold an honours degree in Typography & Graphic Communication and lives in Suffolk, United Kingdom.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)