FIR Interview: Niall Cook on Enterprise 2.0

Enterprise2bookMore and more companies are implementing social software for employee use, and many more that aren’t find that employees are taking advantage of services that exist outside the firewall in order to do their work more collaboratively.

One of the first books to appear on this subject is Enterprise 2.0: How Social Software Will Change the Future of Work, by Niall Cook of Hill & Knowlton, the global PR agency.

In this FIR Interview, Niall provides an overview of the book and explores some of the issues arising from integrating social media into an organization.

Niall has arranged a 20% discount code on the book for FIR listeners. Visit the Enterprise 2.0 site and use the discount code G8AQL20.

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About our Conversation Partner

NiallcookNiall Cook is the Worldwide Director of Marketing Technology at communications consultancy Hill & Knowlton. He frequently advises the agency’s Fortune 500 clients on the effective use of technology to support internal and external marketing strategy.

Prior to joining Hill & Knowlton, he held positions at the online currency, Answerthink Consulting Group, UBS and Reed Elsevier. He hold an honours degree in Typography & Graphic Communication and lives in Suffolk, United Kingdom.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Alice

    Interesting podcast. I’m already curious to read the book. I think that Niall has made an important step in educating business people about Enterprise 2.0. It’s strange that we don’t have a book on Enterprise 2.0 from Andrew McAfee yet. His blog makes a great reading though. He already has many followers, like Andrew Filev of Wrike, for example, who writes the Project Management 2.0 blog.

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