Glancing through this site’s visitor stats, I noticed a high number of inbound connections coming from Google searches on ‘cadbury recall products’ and ‘cadbury list of recalled products.’ Those searching arrived at “Cadbury product recall needs two-way dialogue,†a post I wrote in June 2006 regarding the salmonella contamination scare in the UK confronting Cadbury at that time that led the chocolate maker to recall thousands of its products from store shelves. Looking at the … [Read more...] about Brands face trust issues with ‘Made in China’
Archives for September 2008
The Hobson and Holtz Report – Podcast #384: September 29, 2008
Content summary: FIR listener contest update; Podcamp Ireland; Michael Netzley in Singapore discusses transparency and trust in Asia; the Media Monitoring Minute with CustomScoop; News That Fits - which comes first: employees or customers?, mystery meetings, new books on crowd surfing and brands in networks, lessons learned when launching a venture with social media, MobaTalk evolves into Twitter Video, Oracle's launch of Oracle Listens; listeners' comments discussion and Friendfeed FIR Room … [Read more...] about The Hobson and Holtz Report – Podcast #384: September 29, 2008
Raising breast cancer awareness with Tommy
Meet Tommy. He’s the star in a new campaign from Cancer Research UK to promote Breast Cancer Awareness Month which runs through October. Tommy is the ‘breast awareness guy,’ the focal point of a special website and starring in a tongue-in-cheek video in which a woman explains how best to check breasts, the twist being that her assistant is a handsome and obliging male model. The video is also on YouTube which will likely increase its chances of being talked about, shared and commented … [Read more...] about Raising breast cancer awareness with Tommy
Some transparency at least
The Cabinet Office official who left top-secret documents on a train in June is to be charged under the Official Secrets Act, the BBC reports. […] BBC defence correspondent Frank Gardner said the move would have come as a surprise to many in Whitehall. "They will have thought this was being dealt with internally at the MoD and Cabinet Office," he said. The Crown Prosecution Service recommended the official should be charged by the Metropolitan Police due to the highly … [Read more...] about Some transparency at least
The evolution of blogging
During the past week, Technorati has published a series of articles on the state of the blogosphere in 2008, the first such report in nearly 18 months. Like previous reports from Technorati, this latest one goes beyond just the raw numbers. It also includes brief interviews with some bloggers about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially. I talked about the … [Read more...] about The evolution of blogging