Overflow from today's FIR #371: News That Fits What should PR students be taught about social media? The teacher: Teaching social media; the student: What should we be taught about social media? Listen to this FIR Cut: [display_podcast] Download FIR Cut MP3: Teaching PR students social media (6:53) If you want to automatically receive FIR Cuts as they're published, subscribe to the RSS feed. (What are FIR Cuts?) … [Read more...] about Cut from FIR #371
Archives for August 2008
The Hobson and Holtz Report – Podcast #371: August 14, 2008
Content summary: Shel's at the Ragan/eBay conference and on to New Media Expo; PR Week blog contest update; Dan York reports on WordPress 2.6, trusting the cloud, and more; the Media Monitoring Minute with CustomScoop; News That Fits - focus on social networking with Movable Type upgrade, visual trickery at the Olympic Games, reasons to embed content in your website; David Phillips explains Gartner's Generation V; listeners' comments discussion and FIR Friendfeed round-up; music from The Tallest … [Read more...] about The Hobson and Holtz Report – Podcast #371: August 14, 2008
Add value to your blog with Apture
I detest pop-ups on websites, especially the ones that so obtrusively steal your mouse whenever you move it across a web page and unexpectedly pop up something in a window. Ads are the worst although those pop-ups with either RSS text or a screenshot of another website or blog run a close second (I'm thinking of you, Snap). Today, though, I'm experimenting with something on this blog that does produce pop-up windows, yet the implementation is so elegantly done that I think it adds significant … [Read more...] about Add value to your blog with Apture
Learning from Dell’s experiment with Twitter
Dell certainly pushed the envelope yesterday in a press conference to launch a new line of Latitude laptop computers. The event took place in San Francisco, linked to media events in London and New Delhi, and with people online following the live webcast - and commenting and asking questions in real time via Twitter. There's plenty of reporting and commentary already about the new Latitudes as well as a detailed post on Direct2Dell; what I'd like to focus on in this post are some initial … [Read more...] about Learning from Dell’s experiment with Twitter
New 10 Downing Street website launched
The new website of Number 10 Downing Street - residence and office of the Prime Minister - launched yesterday. It was announced on Twitter by the Number 10 communications team, an apt demonstration of the clear focus on content sharing that peppers the site which includes links to Number 10 content on Flickr and YouTube. The new structure and look is dramatically different to the old site (I wish I'd grabbed a screenshot before the change; here's one from a BBC report in 2006), with a far more … [Read more...] about New 10 Downing Street website launched
Next FIR Live Sept 20 on internal communication
Our next FIR Live on BlogTalk Radio call-in show is set for Saturday, August 23 September 20*, at 10am Pacific, 1pm Eastern, and 6pm UK time. We'll discuss the question raised on the blog eGov.au: "I've often wondered about the strength of the relationship between an organisation's commitment to internal communications and its commitment to an effective intranet. I have worked in organisations with strong internal comms cultures, but with very poor intranets." The post came to our … [Read more...] about Next FIR Live Sept 20 on internal communication
Dell pushes another envelope with Twitter
I really like seeing how organizations experiment with social media, especially those who keep on pushing those envelopes and invite us to get involved and see what happens during such experimentation. Like Dell. Today at 9am PDT (5pm UK), Dell is holding a press conference to introduce a new generation of mobility products. The event physically takes place in San Francisco, linked with media events in London and New Delhi, and webcast live over the net. Nothing unusual about that: pretty much … [Read more...] about Dell pushes another envelope with Twitter
The Hobson and Holtz Report – Podcast #370: August 11, 2008
Content summary: Appeal to a listener in Ireland; update on voting in PR Week blog contest; Michael Netzley in Singapore discusses Web 2.0 coverage of the Olympic Games and North Korea's plan to join the world wide web; the Media Monitoring Minute with CustomScoop; News That Fits - SNCR report on changing patterns of influence through social media, pitching by video, what to do when PR firms pitch you badly, why do PR firms send unsolicited embargoed press releases?; Eric Schwartzman in Los … [Read more...] about The Hobson and Holtz Report – Podcast #370: August 11, 2008