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Archives for August 2008

Gearing up for London 2012

August 24, 2008 by Neville Hobson 

Whatever you think of it, this symbol is one we’ll be seeing a great deal of in the coming weeks as London starts to gear up as host city of the 2012 Olympic Games in four years’ time. When the 2012 logo was announced in June 2007, it attracted widespread criticism and dislike. I recall it being a topic of discussion from the PR and branding points of view in two episodes of the FIR podcast. So today the Olympic mantle passed from Beijing to London, with the formal handover taking place … [Read more...] about Gearing up for London 2012

Filed Under: Advertising, Communication, Marketing, Public Relations, Sport, Television

Bank holiday links

August 24, 2008 by Neville Hobson 

It’s late August bank holiday weekend in the UK, which often means traffic jams, rock festivals, iffy weather and maybe a strike. It’s all of that so a usual bank holiday experience :) So as I’m in the holiday spirit too, and not writing much in this blog before Tuesday, I’m taking the opportunity to concisely wrap up some thoughts on a few things. Enjoying Blip.FM, a new discovery courtesy of Bernie Goldbach. I often have music playing in the background but usually from my own … [Read more...] about Bank holiday links

Filed Under: Communication, Experiences, Experimenting

Grappling with the mobile email monster

August 22, 2008 by Neville Hobson 

Most people I know in business have a Blackberry. And it is usually a Blackberry, not another smartphone brand, that people use to keep on top of things like email when they’re out and about. For years, I’ve been a permanent resistor to the notion of being at the beck and call of email no matter where you are, and no matter when you are. That’s how I’ve always looked at it – the mobile email monster craves your attention 24/7. Yet I’ve come to accept a … [Read more...] about Grappling with the mobile email monster

Filed Under: Communication, Experimenting, Gadgets, Mobile, Public Relations, Workplace

The Hobson and Holtz Report – Podcast #373: August 21, 2008

August 21, 2008 by Neville Hobson 

Content summary: FIR Live postponed until September 20; PR Week blog contest update; Dan York reports on SpeechTEK, Technorati and more; the Media Monitoring Minute with CustomScoop; News That Fits - the SEC's big IDEA, smarter talk about PR's future, how a PR firm should provide value to clients about social media, Chicago Tribune's Twitter army; Heidi Miller on the Knight News Challenge; listeners' comments discussion; music from Munk; and more. Listen to FIR now: [display_podcast] Get … [Read more...] about The Hobson and Holtz Report – Podcast #373: August 21, 2008

Filed Under: For Immediate Release

Social media is the strategic core, says Dell

August 20, 2008 by Neville Hobson 

If you're looking for a credible assessment of the strategic role of social media in supporting business objectives, look no further than this video interview with Andy Lark, VP Global Marketing at Dell. The interview was conducted by Jean-Baptiste Su during the press conference in San Francisco last month to launch new Latitude laptops, featuring an experiment with Twitter. Andy's unequivocal view about social media and business: The social media stuff is probably the most important we do … [Read more...] about Social media is the strategic core, says Dell

Filed Under: Advertising, Business, Communication, Marketing, Public Relations, Social Media, Workplace

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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