The business case for Twitter

If you want to get a sense of what’s possible with Twitter as a communication tool for business, check out 50 great ideas from Chris Brogan.

Even if you already use Twitter in a business setting, you’ll find some useful thinking in the tips offered by Chris.

For instance:

  • Build an account and immediately start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
  • Ask questions. Twitter is GREAT for getting opinions.
  • Don’t toot your own horn too much. […] Or, if you do, try to balance it out by promoting the heck out of others, too.
  • If you tweet all day while your coworkers are busy, you’re going to hear about it. If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
  • Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.

Just a handful from the 50. The list also includes negatives about Twitter you might get and some positives you can counter with.

50 Ideas on Using Twitter for Business. Very useful.