When the 2012 logo was announced in June 2007, it attracted widespread criticism and dislike. I recall it being a topic of discussion from the PR and branding points of view in two episodes of the FIR podcast.
So today the Olympic mantle passed from Beijing to London, with the formal handover taking place during a spectacular closing ceremony. And it really was spectacular, the pinnacle of Chinaâ€
(Note that the links above to video on the BBC website can only be seen if youâ€
It was visually brilliant although the audio level and quality on TV were extremely disappointing, as if someone hasnâ€
I wondered on Twitter how long it would be before a video of Page and Lewis appeared on YouTube. Within minutes, I had the answer from Mitch Joel â€“ from a TV viewer in Germany, itâ€
So, Beijing concludes and the UK celebrates and prepares for the next Olympic games.
One good thing about the London 2012 logo is that you can do things with it. By that, I mean things like changing the colours perhaps to reflect something you prefer.
One thing I would expect the London 2012 organizers to do would be to make it easy to get hold of a copy of the logo. But do they? No.
I hope they get their marketing hats on pretty quickly to keep up with momentum as I would imagine that lots of people will be talking and writing about the 2012 Olympics in the coming days and weeks, and would like to include a logo.
In any event, be prepared for seeing the London 2012 logo, in whatever form, sooner or later.