The new website of Number 10 Downing Street – residence and office of the Prime Minister – launched yesterday.
It was announced on Twitter by the Number 10 communications team, an apt demonstration of the clear focus on content sharing that peppers the site which includes links to Number 10 content on Flickr and YouTube.
The new structure and look is dramatically different to the old site (I wish I’d grabbed a screenshot before the change; here’s one from a BBC report in 2006), with a far more friendlier and modern approach.
Perhaps the most interesting thing is that the site is running on WordPress, the same platform my blog runs on.
Few blog-like attributes are apparent, though – no commenting on posts, for instance, nor trackbacks. That might change, who knows: the masthead does include the word ‘beta.’
Still, it’s a major development step in the Prime Minister’s official presence online.
Read more from Simon Dickson, who’s been involved in planning the project.