The Hobson and Holtz Report – Podcast #368: August 4, 2008

Content summary: Shel’s on the road; PR Week blog contest; Michael Netzley in Singapore discusses culture differences when making a promise; the Media Monitoring Minute with CustomScoop; News That Fits – ExxonMobil and Twitter: looks can be deceptive, lists of brands and media on Twitter, Sky News on Twitter with the Olympic Games, McKinsey survey on building the Web 2.0 Enterprise, a brand dilemma for Guinness, Microsoft instant messaging survey heavily misinterpreted, the Cadbury’s Wispa comeback: why good PR is like a good referee; listener comment and FIR Friendfeed roundup; Crowd Surfing from David Brain; London Girl Geek Dinners’ third anniversary; music from the Manic Street Preachers; and more.

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For Immediate Release: The Hobson & Holtz Report, for August 4, 2008: A 61-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Washington, DC, USA.


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Thursday August 7…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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