The Hobson and Holtz Report – Podcast #364: July 21, 2008

Content summary: Next FIR Live on July 26; new FIR Interview posted; Wordcamp UK 2008 wrap-up; Michael Netzley reports from Singapore on China’s effort to create a favourable impression during the Olympic Games; the Media Monitoring Minute with CustomScoop; News That Fits: social media monitoring strategies, 10 Downing Street website to relaunch on WordPress, Deloitte study shows value of online communities yet to be realized, Cision data supports calls for ‘proper’ blogger relations; Eric Schwartzman in Los Angeles interviews John Horn, LA Times, Kevin Cassidy, The Hollywood Reporter, and Bill Keveney, USA Today; listeners’ comments discussion and FIR Friendfeed roundup; news about Thursday’s show; music from Brightwood; and more.

Listen to FIR now:


Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years,; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at

For Immediate Release: The Hobson & Holtz Report, for July 21, 2008: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: or at Jaiku: You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday July 24…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.