In this FIR Interview, the pair discuss the acquisition and the social media consulting field in general.
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About our Conversation Partners
Maggie Fox is the founder of Social Media Group, the world’s largest independent agency helping business navigate the new socially engaged Web.
Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including Ford Motor Company, SAP Global Marketing, Yamaha Motor, Corbis and Harlequin Publishing. Maggie has also been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CTV News, The Toronto Star and Marketing Magazine, among others. She was recently included in Women Who Risk, a listing of influential women who head up Internet-based firms, and is a member of both The Social Media Collective, an invite-only group of the web’s best thinkers on media, marketing and web 2.0 and the Enterprise Irregulars.
Maggie is frequently asked to speak to business groups across North America about Web 2.0, and sits on the Advisory Board for SMToday Media, which operates the Social Media Collective and MyVenturePad sites.
Geoff Livingston has worked as a public relations strategist in the Washington, DC region for 15 years. Dubbed a “local blogging guru” by the Washington Post, Geoff’s Buzz Bin blog is nationally recognized, and is the top ranked independent PR blog in the Washington, DC, region. Geoff’s award-winning book on new media Now is Gone: A Primer on New Media for Executives and Entrepreneurs was released in the Fall of 2007 by Bartleby, the Publisher. The book has been cited by the Wall Street Journal as a resource.
He creates marketing strategy, media relations, branding and Internet marketing campaigns for public and private organizations. Some of his public relations experiences include work for AT&T, the Duke Ellington Jazz Festival, former Israeli Prime Minister Benjamin Netanyahu, Bartleby Books, BEA Systems, Hughes Network Systems, ManTech, the Washington Nationals, Intelsat, Verizon Wireless and many others.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)