So the question ‘Is blogging worthwhile?’ has been raised again, this time centered around Jason Calcanis’ grand announcement last week that he’s giving it all up.
Calcanis says he’s going to write his thoughts instead as emails to a select group.
And over the weekend, his first email went out to a group of about 1,000 subscribers.
Whatever you might think of Calcanis’ move, I think he’s spot on with this assessment in that email:
[…] while blogging is clearly booming, there has been a deep qualitative change in the nature of the ‘sphere. There are so many folks involved in blogging today, and it’s moving at a much quicker pace thanks to “social accelerants” like TechMeme, digg, Friendfeed and Twitter. Folks are so desperate to be heard – and we all want to be heard that’s why we blog – that the effort put into being heard has eclipsed the actual hearing.
Bloggers spend more time digging, tweeting, and SEOing their posts than they do on the posts themselves. In the early days of blogging Peter Rojas, who was my blog professor, told me what was required to win at blogging: “show up every day.” In 2003 and 2004 that was the case. Today? What’s required is a team of social marketers to get your message out there, and a second one to manage the fall-out from whatever you’ve said.
So how do you stand out in an increasingly crowded space? Is content still king?
I think content is still king. But it’s not the only king.