There are plenty of examples of PR outreach to bloggers that illustrate how far many in the profession still have to go in getting it right.
I’ve written here a few times on this topic which I tend to refer to as PR spam.
Good examples are fewer to find but when you do, you see some excellent practice.
And here’s a very good example, from Canada as recounted by Dave Fleet in his experience with Molson Brewers’ PR agency.
Dave’s key points:
- They pre-established a relationship with me
- They communicated casually with me (not in bureaubabble)
- They proactively reached out when they saw an opportunity that would genuinely benefit both sides
- They contacted me through the tools that I choose to use
- They didnâ€
t ask me to write anything about their products in return
- In fact, they went to pains to say we werenâ€
t expected to write anything about Brew 2.0 and when it came to the barbecue they didnâ€ t even mention my site
Add this to your ‘yes you can get it right’ file.