Neville Hobson

Smart blogger relations

There are plenty of examples of PR outreach to bloggers that illustrate how far many in the profession still have to go in getting it right.

I’ve written here a few times on this topic which I tend to refer to as PR spam.

Good examples are fewer to find but when you do, you see some excellent practice.

And here’s a very good example, from Canada as recounted by Dave Fleet in his experience with Molson Brewers’ PR agency.

Dave’s key points:

Add this to your ‘yes you can get it right’ file.

Related posts:

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