Blogging to the future

In the CIPR workshop in London, showing everyone how easy it is to create a post with WordPress.

Hot quote from participant Zena Martin:

If you’re not on Twitter, you’re nowhere!

Yes, we’ve been looking at Twitter, too.

(I’ll be adding to this post later.) Update July 8.

The workshop went well. A great group of participants, lots of questions and discussion. I think everyone went away with lots more questions in their minds. Certainly plenty of food for thought about blogging as a legitimate business communication tool and what it can do for building relationships.

Here’s the presentation I used during the workshop as a means to focus our discussion:

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What I found of greater value than the PPT was the discussion that resulted as we went through the content. But a PPT is a useful tool if it does help everyone take part in the discussion.

About a third of our time was spent online which isn’t part of the PPT.

Note I haven’t made the presentation available for download as the event was for the CIPR so I can’t make it freely available (if any workshop participant would like a copy, just let me know).

I promised everyone I would post links to all the places we looked at and tools we discussed. Here are those links:

CIPR Training July 7, 2008
How To Blog
Links

Examples of Blogs

• http://www.prvoice.typepad.com/ Lis Lewis-Jones, CIPR President
• http://nevillehobson.com/ Neville Hobson’s blog
• http://strivepr.com/notes/ Sherrilynne Starkie, CEO, Strive PR
• http://www.edelman.com/landingblog/ The bloggers at Edelman PR
• http://www.techcrunch.com/ TechCrunch, the most influential business technology blog
• http://www.bbc.co.uk/blogs/ Aggregator for all BBC public blogs
• http://blogs.telegraph.co.uk/ 54 reporters and editors who blog at The Daily Telegraph
• http://my.telegraph.co.uk/ The Telegraph’s blog portal for readers
• http://www.iaindale.blogspot.com/ Ian Dale, influential UK political blogger
• http://lordsoftheblog.wordpress.com/ The official blog of the House of Lords
• http://twitter.com/jangles Neville’s Twitter stream
• http://friendfeed.com/ The fast-emerging conversation channel
• http://blogs.sun.com/jonathan/ Jonathan Schwartz, CEO, Sun Microsystems
• http://www.blogs.marriott.com/ Bill Marriott, CEO, Marriott Hotels
• http://fastlane.gmblogs.com/ General Motors’ executive blog
• http://www.coca-colaconversations.com/ Phil Mooney, Coca-Cola’s historian/archivist

Platforms

• https://www.blogger.com/start Blogger hosted blogging
• http://wordpress.com/ WordPress hosted blogging
• http://wordpress.org/ WordPress application for self hosting
• http://www.typepad.com/ TypePad hosted blogging
• http://www.movabletype.org/ Movable Type application for self hosting
• http://www.microsoft.com/Sharepoint/default.mspx Sharepoint services for self hosting

Resources

• http://www.forrester.com/Groundswell/index.html Groundswell the book and the blog of the two authors from Forrester research
• http://www.awpagesociety.com/ Arthur W Page Society, authors of the ‘Authentic Enterprise’ report
• http://www.newsgator.com/individuals/feeddemon/default.aspx FeedDemon RSS reader for Windows
• http://www.google.com/reader Google Reader
• http://www.commoncraft.com/ Where to see the series of videos that explain social media in plain English
• http://www.wired.com/culture/lifestyle/news/2004/09/64987 The Kryptonite bike lock controversy
• http://nevillehobson.com/2007/09/14/blogs-drive-business-opportunities-uk-survey/ UK business blogging survey
• http://www.ibm.com/developerworks/blogs/page/jasnell?entry=blogging_ibm IBM’s blogging guidelines for employees