The book includes 25 case studies from around the world. Focused almost entirely on customers and marketing, the book is supported by a considerable amount of data produced by Forrester’s research efforts.
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About our Co-Reviewer
He has received a number of awards for his client work. In 2004 he was recognized by the International Public Relations Institute with their Golden Ruler Award of Excellence for Measurement 2005. Ryan has won three International Association of Business Communicators’ Gold Quill Awards, the most recent being in 2007 for the benchmarking and tracking the effectiveness of a series of leadership town hall meeting with employees at Suncor Energy.
Groundswell, by Charlene Li and Josh Bernoff
Publisher: Harvard Business Press
Hardcover: 224 pages
Published May 2008
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)