Brand opinion snapshots

Something new I heard about yesterday during the Social Media Influence conference in London (an outstanding event, btw, and a post likely to come) is Brand Tags.

This is another place on the web that’s worth paying attention to when monitoring who’s saying what about your company or your brand.

What you can do with Brand Tags is two-fold:

  1. See what other people have said about a company or brand
  2. Add your own opinions about a company or brand

The collective result of everyone’s opinions is illustrated in a tag cloud with the bigger the word or phrase indicating the more people who have used that word or phrase as a tag to describe an opinion they expressed about a brand or company.

Take this example:


That’s a snapshot of what people have said under the letter ‘S’ in the alpha tag cloud listing for the London 2012 Olympic Games. Clearly, some people still don’t think much of the logo.

By no means is Brand Tags any kind of formal research or evaluation. Developer Noah Brier describes it thus:

A collective experiment in brand perception. All tags are generated by people like you and do not reflect the opinions of the site owner or anyone else he knows. Have fun.

So take it with as much salt as you can pinch. And consider its US weighting, judging by the many US brands mentioned, if you’re outside the US when you review tagged opinions.

Still, something else to include in your brand opinion monitoring.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.