The Hobson & Holtz Report – Podcast #350: June 2, 2008

Content summary: Vote for FIR on Podcast Alley; Next FIR Live call-in shows: June 11 and June 14; Neville’s in Germany, Shel’s in Baltimore; Michael Netzley’s Asia Report; One-Minute News: PR challenges include a scarf that became a liability and how companies handle fraudulent claims that attract media attention, more conversation about PR spam, a new free online service grades your press releases, PRSA responds to an attack on the ethics of PR practitioners; a report from Ricardo in Latin America; listener comments from the FriendFeed FIR room; music from Noam Weinstein; and more.

Listen to FIR now:


Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years,; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at

For Immediate Release: The Hobson & Holtz Report, for June 2, 2008: A 58-minute podcast recorded live from Baltimore, Maryland, USA, and as live as it can be from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; share content in the FIR FriendFeed Room; comment at Twitter:, or at Jaiku: You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday June 5…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.