The new marketing in Manchester

Tomorrow I’ll be in Manchester participating in Marketing 2.0, a half-day seminar from KMP Interactive Marketing and Technology. We will be discussing how the web is dramatically influencing the way in which people communicate and interact with brands and companies. My contribution to the overall theme is about public relations and the impact of social media. I’ll be talking about the good, the bad and the ugly as I see those things, with examples of each. I’m looking forward to…

It can’t be harnessed

Reading Jeremiah Owyang’s post on phrases he overhears when people talk about social media reminds me of another one that I hear all too frequently: “Let’s harness the power of social media.” ‘Harness’ is one of the words many communicators and marketers have loved since the dawn of time. You see and hear it often in connection with almost any communication or marketing activity. It’s a euphemism for control. Just look at this dictionary definition of the verb: (transitive) to…

FIR Speakers and Speeches: Social Networks and Business Communication

Content summary: Shel Holtz presents Social Networks and Business Communication, a session during the ‘All-Star’ slot at the IABC International Conference in New York City on June 25, 2008. (The All-Star track features speakers who have received high ratings during previous conferences.) Listen to this podcast now: [display_podcast] Get this podcast: Download the MP3 file (34.5Mb, 75:29) Get the show on iTunes Subscribe to the FIR Speakers & Speeches RSS feed See the Slideshow: | View | Upload your own…

Good to see you, Chicago

Getting ready to leave the Windy City after three fascinating days here. The picture above is one of many I shot this morning (Chicago time) along Michigan Avenue, all with my Nokia N95 8GB. I also did a video walkabout, so to speak, just walking with the video camera on. Got some great video. I’ll do something with that when I’m back in the UK. And upload all the photos to Flickr. The Social Media Academic Summit, at which I…

The Hobson & Holtz Report – Podcast #357: June 26, 2008

Content summary: Neville’s at Edelman New Media Academic Summit; Shel wraps up IABC’s international conference in New York; Neville talks about the summit in Chicago and the home baseball team, the Chicago Cubs; CustomScoop’s Media Monitoring Minute; Dan York’s report; News That Fits includes a look at Facebook and Visa teaming up to create the Small Business Network, Facebook’s bans of the Top Friends app, MySpace’s launch of the API that allows outside sides to pull data, MySpace’s partnership with…

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