If you use the internet from a mobile device – whether that’s a phone or a laptop – from any of the mobile operators in the UK, you’ll probably know about speed.

Or rather, you’ll be exposed to a lot of information about speed – how fast you can browse the web, how many hundreds of emails you can retrieve, how quickly that MP3 track will download, etc.

In the UK, it’s one of the big selling points in the advertising and marketing messages put out by the mobile operators and comparison websites.

It’s also confusing and, I’d say possibly in some cases, misleading. More on that later.

Yesterday morning, I had a chance to hear what one mobile operator says about mobile broadband speeds.

A lot of interesting technical points discussed about the mobile internet. Plus I was able to contribute some points on my favourite topic concerning being online with a mobile device – pricing transparency.

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Overflow from today’s FIR #342: 1-Minute News Nestle marketing blunder in Azerbaijan Download FIR Cut MP3 – Nestle (6:26) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?) [display_podcast]