Help the geek get the glory


If you yearn for the simpler geeky days when MS-DOS and 640K of RAM ruled, along with pixelated images on VGA monitors, you’ll likely appreciate the Server Quest game.

Although geared towards the IT crowd, this web-based game to promote Microsoft TechNet will have appeal for anyone with a nostalgic look over the shoulder to those less complex computing experiences.

In the game, modelled after the classic adventure games of the early nineties, you play as Matt Berg, an IT pro struggling to keep the office logged on and booted up, all while avoiding the arrogant sales guy, Chase.

If you’re experienced enough to solve the puzzles and uncover some of the many tech and pop culture-themed Easter Eggs hidden in the game, you’ll help the geek get the glory.

Have fun!

So, why I am writing about this? you might wonder.

Wholly due to an effective PR pitch from Nick Iannitti at Fuel Industries, an agency in Ottawa, Canada, specializing in online entertainment.

Nick’s email to me yesterday struck the right chord with its well-written content which hit the spot as far as my interest is concerned.

Conversational, concise, to the point and with a good subject line in the email – a good start to a PR pitch by email that has a good chance of getting noticed.

Well, I noticed. Just shows what a bit of thought, imagination and some common sense can do.

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Michael Vanderdonk


    It’s great that the PR connection was made. Good that you’re posting about the reason for the connection. Good that you’re supporting and encouraging this behaviour from the PR community.

    It’ll also help if you post some, or all, of the actual email to serve as an example of what to do!


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