Content summary: Dr Mihaela Vorvoreanu, with Clemson University’s Department of Communication Studies, presents the results of research conducted into the ROI of online press releases at the recent New Communication Forum in Santa Rosa, California. The study was developed by the Society for New Communications Research for Vocus, which commissioned the research. The research team included Jiyan Wei from Vocus, Shel Holtz, SNCR Executive Director Jen McClure, and Dr Vorvoreanu. TWI Surveys managed the online survey and produced the data that led to Dr Vorvoreanu’s presentation on April 23, 2008.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)