The issue of measurement arises over and over again in the world of public relations. A new book, Measuring Public Relationships, provides a roadmap for both upfront benchmarking and measurement to assess the impact of organizational communications.
Written by Katie Delahaye Paine, Measuring Public Relationships covers everything from the reasons to measure to the tools, outlines the steps required for measurement of any kind of communication, then applies them to each major constituent audience PR is typically tasked with addressing.
FIR co-host Shel Holtz provides an overview of the book in this review.
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Measuring Public Relationships by Katie Delahaye Paine
Publisher: KDPaine & Partners, LLC
Paperback, 204 pages
Published in December 2007
Available online now from Amazon.com, Amazon.co.uk and other outlets.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)