FIR Book Review – Measuring Public Relationships: April 20, 2008

Kdpainebook
The issue of measurement arises over and over again in the world of public relations. A new book, Measuring Public Relationships, provides a roadmap for both upfront benchmarking and measurement to assess the impact of organizational communications.

Written by Katie Delahaye Paine, Measuring Public Relationships covers everything from the reasons to measure to the tools, outlines the steps required for measurement of any kind of communication, then applies them to each major constituent audience PR is typically tasked with addressing.

FIR co-host Shel Holtz provides an overview of the book in this review.

Download the review here (MP3, 5.5MB, 12:08 mins), or sign up for the FIR Book Reviews RSS feed to get it and future reviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Measuring Public Relationships by Katie Delahaye Paine
Publisher: KDPaine & Partners, LLC
Paperback, 204 pages
Published in December 2007
ISBN-13: 978-0978989903
Available online now from Amazon.com, Amazon.co.uk and other outlets.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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