Evidence of Timberland’s social responsibility


Last week while on a guilt-free shopping trip, I bought a pair of Timberland loafers.

Factory outlet pricing (about a third less than you’d normally pay), so I was quite pleased with my bargain.

What intrigued me, though, was a large label on the box, pictured above, with information about the environmental and community impacts involved in manufacturing these shoes, with a link to Timberland’s corporate social responsibility reports on their website.

This is the first time I’ve seen such a responsibility disclosure on any product packaging in the UK. Is anyone else doing this?

After spending a bit of time on the CSR site, it’s quite clear that Timberland practices what they say they do as far as corporate responsibility is concerned.

The evidence for me is that label.

That’s not all, though.

If you visit the company’s UK online store, you’ll see that links to their views and approach to the environment and other top social issues (including climate change) are liberally sprinkled throughout the website.

An excellent example of a company’s transparency in communication and willingness to engage online with consumers.

One to follow.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. treds Uk online shoes

    Timber land is the name of quality and they have introduce many new things in the maket and they have unique name in the world, they have beautiful clothes , Branded shoes of Top quality etc.

    Muhammad Yasir

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