Web 2.0 from the communicator’s viewpoint
When I lead workshops, seminars and other professional development events that address social media and organizational communication, I always ask who’s heard of the term ‘Web 2.0.’ Usually, a reasonable number have, often as much as 20 percent of participants if the overall audience is a non-geeky crowd. Things then get interesting when I show an image like the one above (originally created by Markus Angermeier) and ask if anyone can describe what Web 2.0 means. Even the non-geeky…