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Archives for April 2008

Web 2.0 from the communicator’s viewpoint

April 30, 2008 by Neville Hobson 

  When I lead workshops, seminars and other professional development events that address social media and organizational communication, I always ask who's heard of the term 'Web 2.0.' Usually, a reasonable number have, often as much as 20 percent of participants if the overall audience is a non-geeky crowd. Things then get interesting when I show an image like the one above (originally created by Markus Angermeier) and ask if anyone can describe what Web 2.0 means. Even the non-geeky folk … [Read more...] about Web 2.0 from the communicator’s viewpoint

Filed Under: Communication, Professional Development, Social Media, Technology, Web, Workplace

A nice little earner from mobile roaming

April 30, 2008 by Neville Hobson 

Channel 4 broadcast a hard-hitting report on Monday by its Dispatches investigative reporting team on the UK mobile phone business. Allegations of sharp practices by mobile phone retailers (an outfit called Phones4U came under especially severe criticism), denial of responsibility by mobile operators when things go wrong with changing contracts, and government collusion to keep voice and text call rates artificially high were at the heart of "The Mobile Phone Rip-Off" report. It's that last … [Read more...] about A nice little earner from mobile roaming

Filed Under: Communication, Europe, Mobile, Politics

The Hobson & Holtz Report – Podcast #340: April 28, 2008

April 28, 2008 by Neville Hobson 

Content summary: Reflections on FIR 339; Lee Hopkins' transition and introducing Michael Netzley; great content in IABC Cafe2Go April podcast; Michael Netzley reports from Singapore on PR and digital media in Asia; the Media Monitoring Minute with CustomScoop; does blogging need rules like journalism?; Twitter mashups; coming soon: Wikipedia the book; influence and trust; RSS needs an 'easy button'; listeners' comments discussion; music from Antiqcool; and more. [Messages from our sponsors: FIR … [Read more...] about The Hobson & Holtz Report – Podcast #340: April 28, 2008

Filed Under: For Immediate Release

Product placement insight from Mercedes-Benz

April 27, 2008 by Neville Hobson 

The movie version of the hit TV series Sex and the City opens in the UK later next month. Stars of the show look like being the range of Mercedes-Benz vehicles as much as Carrie, Samantha, Miranda and Charlotte. Yesterday's Telegraph Motoring has a terrific feature on how and why Mercedes-Benz got involved. Choice quotes from Ferdinand Froning, head of Mercedes' Entertainment Liaison Office in Los Angeles: [...] "This film was a no-brainer," he announces [...] talking about the existing … [Read more...] about Product placement insight from Mercedes-Benz

Filed Under: Entertainment, Films, Marketing, Public Relations

Old Bailey opens its unseen files

April 27, 2008 by Neville Hobson 

What a rich resource for law students. Indeed, for anyone interested in the law and history of England: The long arm of the law now stretches across time: from tomorrow [April 28], the transcripts of every trial heard at the Old Bailey from 1674 to 1913 can be read online, free of charge. The records of more than 210,000 criminal trials held from shortly after the Great Fire of London until just before the Great War, and the biographical details of around 3,000 men and women executed at Tyburn, … [Read more...] about Old Bailey opens its unseen files

Filed Under: Law, Society, Web

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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