Aggregating the walled gardens

Social networking will become a ubiquitous feature of online life, says The Economist, but states that this does not mean that social networking is a business. The Economist has a thoughtful assessment to support its statement on the business of social networks, concluding that social networking will never make lots…

Making content sharing easier

Making it easy for readers of your content to share that content with others is one of the ways that you can make your blog or RSS feed ever more useful to those readers. Plus it benefits you, the content creator, as your content gets wider visibility. For quite a…

Next live FIR call-in show: Sat March 22

Is public relations two-way? In a blog post, Forrester Research’s Josh Bernoff suggested both advertising and PR are one-way, rendering them inappropriate for the management of social media in an organization. Yet public relations students routinely learn that their chosen career involves building and maintaining relationships between an organization and…

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