The Hobson & Holtz Report – Podcast #330: March 24, 2008

Content summary: How did FIR Live on BlogTalk Radio go this weekend?; new FIR Speakers & Speeches podcast posted; Inside PR podcast changes format; thanks to Scott Monty; Sallie Goetsch reports from the Podcast Asylum on France’s President Sarkozy and the web, and more; the Media Monitoring Minute with CustomScoop; unique visitors are not the best mark of web success for mainstream media; blogger outreach: new research attempts to define success; 17 tips for getting bloggers to write about you; the Institute for Public Relations’ ‘Essential Knowledge’ project; a conversation with Jen McClure about the New Communications Forum next month; listeners’ comments discussion; music from Jonathan Coulton; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for March 24, 2008

Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 29.9MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

In This Edition:


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday March 27…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)


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