FIR Interview: CNW Group’s Melanie Kurzuk – March 14, 2008

CNW Group – formerly Canada News Wire – has launched Access CNW, a web-based service that puts press release distribution into the hands of clients. The service includes a number of features in common with the social media release, including multimedia, RSS, and tags (employing NewsML and NewsReleaseML).

In this FIR Interview, Shel Holtz talked with CNW Group’s Melanie Kurzuk, Senior Vice President of the firm’s News and Information Technology Division.

About our Conversation Partner

Melaniekurzuk
Melanie Kurzuk is a seasoned professional with 20 years experience in the news media, corporate communications, corporate development and operations. After receiving her Bachelor of Arts Degree, Kurzuk began her career as a broadcast journalist at the CHUM Radio Network. She held frontline roles as producer, talk show host, reporter and news anchor within the Network.

Following eight years in broadcast, Kurzuk accepted a position in the Media Relations department at the Ontario Lottery Corporation (OLC). She was responsible for issue management and corporate communications. In 1997, Kurzuk joined CNW Group (formerly Canada NewsWire) as Corporate Communications Manager. Since that time, she has taken on progressive positions within CNW’s Broadcast Services department, Multi-Media Services division and New Business Development.

Today, Kurzuk is Senior Vice President, News and Information Technology Division, responsible for developing and implementing strategies to leverage current technological capabilities to grow the organization’s market share, profitability and profile. She is a member of CNW’s Board of Directors and Executive Committee.

Download the 36-minute conversation here (MP3, 11.5MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon.

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If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe intro music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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