Key elements in blogger relations

A few months ago, I started working with a company called Conjungo to help them gain some visibility in the blogosphere. Stimulate some interest and, hopefully, some conversations about what they offer. See where and how far a social media approach to getting the word out actually goes. In other…

Marmite evangelism

If there’s one food product guaranteed to provoke strong reactions from people, it’s Marmite. This quintessentially British product first began manufacture in 1902 in Stoke on Trent. Today, it’s sold all over the world. The brand is owned by Unilever. There’s a good history on Wikipedia. Marmite is made from…

Dave Briggs needs your feedback

Last Thursday’s FIR #315 podcast featured something a bit different to the shows we usually do. With Shel on the road, this was one of the occasional episodes that I end up doing solo including all editing and production. This time, though, I included a 15-minute conversation with Dave Briggs,…

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